INDEPENDENT GROWTH ADVISOR
Helping founder-led eCommerce businesses make better decisions
I work with ambitious founders as an independent advisor, bringing experienced commercial judgement, honest challenge and an outside perspective to the decisions that shape growth.
The closer you are to the business, the harder it becomes to see it clearly.
Your team. agencies and specialists all bring valuable expertise. But everyone naturally sees the business through the lens of their own role and responsibilities.
My role is different.
I provide an independent perspective that helps founders challenge assumptions, simplify complex decisions and focus on what will genuinely move the business forward.
HOW I HELP
01
Most businesses don’t suffer from a lack of ideas. They suffer from solving the wrong problem. Together we’ll identify the real commercial constraint before time and money are invested in the wrong solution.
Clarify the problem
02
The biggest decisions deserve more than agreement. I’ll pressure-test assumptions, question priorities and challenge recommendations before significant commitment is made.
Challenge the plan
03
Better businesses are built through better decisions. I bring experience from working alongside founder-led eCommerce businesses to help you make them with greater conficence.
Improve the decision
EXPERIENCE WITHOUT THE AGENCY AGENDA
Experience from inside real eCommerce businesses.
Built and sold a successful digital marketing agency
Worked with founder-led eCommerce businesses across multiple sectors.
Reviewed millions of pounds of advertising investment
Advised on acquisition, launches, conversion optimisation, UX, and commercial growth
Independent advice with no agency agenda or vested interests
6.5
Years building and growing an agency
£1m+
Of ad investment reviewed
100+
Brands worked across multiple sectors
1
Independent advisor. No team. No vested interests.
ONGOING ADVISORY
Ongoing strategic support for ambitious founders
Monthly strategic sessions
Review of commercial priorities and performance
Independent feedback agency and internal plans
Decision support between meetings
Clear recommendations your existing team can execute
The best decisions aren’t made once a quarter. They happen every month, sometimes every week. My advisory relationships give you regular access to experienced commercial thinking whenever an important decision needs to be made.
THIS IS FOR YOU IF...
✔ You run a founder-led eCommerce business
✔ You already have people executing the work
✔ You want strategic guidance, not another supplier
✔ You value honest advice and constructive challenge
✔ You are making decisions where getting it wrong could be expensive
✔ You want an independent perspective
Every engagement is shaped around your business. Pricing is discussed directly after an initial conversation.
Better decisions are usually worth more than more activity.
If you’re looking for an experienced independent advisor to challenge your thinking, bring clarity to important decisions and help your business move forward, let’s have a conversation.