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How I Work

Strategic Guidance.
Real Impact

I help founder-led eCommerce businesses make better decisions through independent thinking, honest challenge and practical recommendations you can act on.

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HOW I WORK TOGETHER WITH CLIENTS

Flexible support, built around your needs.

Every business is different. Whether you need ongoing strategic support, help with a specific challenge or a sounding board for big decisions, we'll work together in the way that creates the most value.

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Monthly Advisory

Ongoing strategic support to help you make better decisions and stay focused driving growth.

  • 1 × 60-minute strategy call per month

  • Bounded support between sessions

  • Ongoing roadmap and priorities

  • Requires an existing plan to be in place

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Project-Based Support

Focused support for specific challenges, opportunities or strategic initiatives.

  • Defined scope and outcomes

  • Full breakdown: what's working, what's not, what's missing

  • Practical roadmap and next steps

  • Quoted after an initial conversation

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Decision Support

Expert input when you need it most. For high-stakes decisions or challenges.

  • 60-minute session

  • Focused on one key decision

  • Actionable recommendations

  • No ongoing commitment

MY PROCESS

A Simple, Effective Process.

1

Map

Every channel you're on, what you're spending, and what you're actually getting back - not totals, the real breakdown.

A yellow arrow sign pointing to the right.
A yellow arrow sign pointing to the right.

2

Verdict

Keep, cut or scale - per channel, with the reasoning shown, not just an opinion.

A yellow directional arrow sign pointing to the right.
A yellow directional arrow sign pointing to the right.

3

Gap

What you're not doing that you should be. This is where experience matters most, spotting what's missing is harder than judging what's already there.

A large, orange directional arrow sign points to the right, usually for traffic or directional guidance.
A large, orange directional arrow sign points to the right, usually for traffic or directional guidance.

4

Plan

The Verdict and the Gap turned into an actual plan your team can execute, not a generic framework.

WHAT'S INCLUDED

Clear thinking.
Practical support.

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Independent Thinking.

Commercial Focus

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Practical Solutions

Confidential Conversations

Recommendations based on what drives profit and growth.

Honest, objective advice without any agendas.

Your business and opportunities are always treated with complete discretion.

Clear, actionable advice you and your team can implement.

THIS IS FOR YOU IF...

✔ ‍ ‍You're a founder of an eCommerce business with established traction

✔‍ ‍You already have people responsible for execution

✔‍ ‍You value honest advice over reassurance

✔‍ ‍You're making decisions where getting them wrong would be expensive

✔‍ ‍You want an experienced independent perspective

THIS IS NOT FOR YOU IF...

✖‍ ‍You're looking for someone to run your marketing

✖‍ ‍You want another agency or freelancer

✖‍ ‍You're expecting someone to become part of your internal team

✖‍ ‍You're looking for shortcuts instead of long-term thinking

✖ ‍ ‍You simply want someone to agree with your existing plans

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Better decisions lead to better businesses.

The most valuable person in the room isn't always the one with the most answers. It's often the one with enough experience and independence to ask the right questions.

If you're looking for an experienced advisor who will challenge your thinking, simplify complex decisions and help move your business forward, I'd love to hear your story.

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